26 September 2023

10-year strategy the ticket for tourism

Start the conversation

The Department of Tourism, Innovation and Sport has released a new strategy which sets the direction of tourism in Queensland for the next 10 years.

Announcing the launch of Towards Tourism 2032, Premier, Annastacia Palaszczuk said 2023 would also be the Year of Accessible Tourism, with $12 million allocated to ignite change and create opportunities for tourism operators.

Ms Palaszczuk said the next decade would be a defining time in Queensland’s history.

“The 2032 Olympic and Paralympic Games will elevate Queensland as a must-see, global destination like never before,” Ms Palaszczuk said, “we must be ready to showcase our State, our destinations, our unique experiences and services to the world.”

“This Strategy sets out the best path forward, setting an ambitious target to more than double the State’s tourism overnight expenditure to more than $44 billion a year by 2032,” she said.

The Premier said part of the plan was making sure Queensland was a destination for everyone, including people of all abilities.

“Almost one-in-five people have a disability and spend about $8 billion on tourism services annually,” Ms Palaszczuk said.

“Dedicating 2023 as the Year of Accessible Tourism will drive change and create opportunities for both industry and travellers and create a legacy our State can be proud of.”

The Accessible Tourism in Queensland project is already operational in Brisbane, the Gold and Sunshine Coasts, Fraser Coast, North and Far North and Outback Queensland.

Business capability and tourism infrastructure accessibility assessments will now expand to Bundaberg, Capricorn, Gladstone, Mackay, Southern Queensland and the Whitsundays.

Information about Towards Tourism 2032 can be accessed at this PS News link.

Start the conversation

Be among the first to get all the Public Sector and Defence news and views that matter.

Subscribe now and receive the latest news, delivered free to your inbox.

By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.