IP Australia has received three awards at the Digital Canberra Awards event conducted by the Australian Information Industry Association (AIIA).
IP Australia took out the premier Digital Canberra iAward, as well as the categories of Public Sector and Government, and Infrastructure and Platforms Innovation of the Year.
All the awards were won by IP Australia’s Smart Trade Mark initiative which provides Australian trade mark owners with protection against counterfeiting in global marketplaces.
In a statement, IP Australia said a Smart Trade Mark was a digital fingerprint for registered trade mark owners to establish product provenance.
“Smart Trade Marks can be applied to a range of products, offering stronger protection to Australian exporters, using the Australian Government’s digital stamp of authenticity and including transparent information on the product’s provenance,” the statement said.
It said the Smart Trade Mark was an enabler of ‘track and trace’ service providers (and technology developers) in Australia.
“A cryptographically registered trade mark can serve as a ‘digital green and gold thread’ through the variety of blockchain-powered track and trace solutions,” it said.
“This can offer consumers abroad a more unified, secure, and accessible ‘made in Australia’ experience than industry-specific solutions achieve alone.”
IP Australia and its partner, Agile Digital, will now represent the ACT at the National iAwards to be held in Melbourne on 29 August.
The AIIA has been driving innovation through its iAwards program for more than 25 years.
