26 September 2023

New tourism program goes wandering

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Tourism Western Australia has launched a new promotional campaign advertising the fact that regional travel restrictions have been lifted.

Identified as the Wander out Yonder campaign, the State Government has written to the Federal Government calling for travel restrictions to be lifted in the Kimberley region.

Minister for Tourism, Paul Papalia said the campaign would initially feature print, digital media and radio advertising, and later expand to include targeted co-operative marketing campaigns.

These could include holiday offers across hotels, holiday parks, campervans and a variety of tours and experiences, he said.

“The campaign’s focus is to encourage Western Australians to take a different kind of holiday, enjoy a staycation in Perth or travel to new places, and seek out new experiences across the State,” Mr Papalia said.

He said Wander out Yonder aimed to celebrate the feeling of freedom now that travel restrictions had been lifted.

“With more Western Australians able to holiday and explore WA, instead of going interstate or overseas during the COVID-19 pandemic, it is a chance to drive more economic activity to tourism businesses and support local jobs,” Mr Papalia said.

“We’re asking people to visit places they may have been before, but experience them in a different light.”

This could be booking into a luxury hotel in the city, taking a road trip down to Margaret River and walking part of the Cape to Cape track, or heading up to the Coral Coast and exploring the many wonders of the Ningaloo Reef, he said.

“The campaign reminds everyone that whatever kind of holiday you are dreaming of, you can have that experience right here in Western Australia,” Mr Papalia said.

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