Reviewed by Rama Gaind.
By Nicola Moras, Major Street Publishing, $29.95.
Online visibility expert Nicola Moras guides you to step up your online visibility, become a ‘Rockstar’ in your industry and make your business thrive in the simplest way possible.
Now you can learn how to unleash your own brilliance in how you connect, collaborate and lead. You can build your brand (and business) to create influence.
It isn’t brilliant if you remain invisible and do nothing. You have to take action and choose to own your uniquely individual spotlight. That’s when you get to a place where you are noticed for the work you are doing.
Moras tells you why it’s important for you to step into, and own, your spotlight and to do that with gusto and confidence, so the whole world gets to see you, your brilliance and your mastery. As she says, “The world is ready for your brand of awesome”.
More and more business owners are embracing social media and starting to rely heavily on the unique leverage that it offers. However, the onus is on you to have the confidence to step into the spotlight. While, there are many people who suffer from ‘imposter syndrome’, one must remain competitive in the online world.
Becoming visible is not a quick fix or magic pill to business prosperity and longevity, but there is a process. Moras calls it a four-step Entrepreneurs Quest for Visibility and
shows you how to gain confidence, find your hot coal clients, develop your uniqueness, voice and positioning and become visible and make your business thrive.
You need to stand out in the crowd, own your point of difference, articulate that in a way that makes sense to your audience, your people, your fans and followers. In a crowded, ever-changing digital world, being visible in the online world today is crucial if you want to make it in business or in your career.
