The Department of Tourism, Innovation and Sport has launched a national and international marketing campaign in an effort to rebuild the State’s tourism industry.
Premier, Annastacia Palaszczuk said it was the first such campaign in more than 18 months and was one in a series that would initially concentrate on the national market before taking the first steps towards international marketing.
Ms Palaszczuk said the Great Queensland Getaway campaign would offer great holiday deals through Queensland.com; a range of holiday packages on sale through retail travel partners; Virgin Australia airfares on sale; and a competition with some money-can’t-buy experiences to be won.
Minister for Tourism, Stirling Hinchliffe said the best deals on Queensland holidays would be snapped up quickly.
“That’s why we’ve worked closely with operators to deliver a package of dream deals to suit visitors of all interests and abilities,” Mr Hinchliffe said.
“From $1 breakfasts on the Fraser Coast, to wine-and-dine packages on the Gold Coast and Sunshine Coast kayaking deals, there really is a visitor experience to suit every Australian,” he said.
The Minister said the already-launched Days Like This campaign in NSW and Victoria and the Great Queensland Getaway were predicted to generate $4 billion in overnight visitor expenditure for Queensland destinations.
Mr Hinchliffe said international, two-way travel was now open between Singapore and Queensland and from other destinations later this month.
“Tourism and Events Queensland continues to work with our overseas travel partners,” he said.
“With the Federal Government reopening international borders on 21 February to fully vaccinated travellers, we’re already reminding our partners of the world-class visitor experiences only to be found in Queensland,” Mr Hinchliffe said.