Sweet news from Western Australia this week with the State Government announcing a state-of-the-art new program to help farmers make the most of their water supplies by dipping their toes in the latest of on-farm water management technology.
Announcing the new project, the WA government said farmers would be helped to adopt self-sufficient water supply systems and build long-term drought resilience.
“(The) project facilitates the rapid, widespread adoption of on-farm desalinisation plants …” it declared.
“The project seeks to optimise desalinisation technology…..”
But the Minister for Agriculture and Food was more frugal in her interpretation of the project, declaring it would “encourage on-farm initiatives to build drought resilience, particularly through desalination”.
Desalination or desalinisation?”
That ‘is’ the question.
The ABC of PR
An uninvited but highly interesting correspondence found its way to the busy PS-sssst! desk this week from globe-trotting Aussie journalist Hamish Thompson.
Hamish has plans to return home soon after many years away and to bring with him his uber-useful guide on ‘How Not To’ practice the processes of public relations, a popular pursuit in many a PS project.
In his own words: “For more than a decade I’ve been collecting and collating the gripes of editors, correspondents and on-air presenters about PR practice” Hamish declared.
“The Guide has become an unofficial training manual for PR teams in-house and in agencies worldwide.”
Hamish shared the address of his peripatetic manual (It’s free!) and in case a reader may like to read it, – or pass it around – it can be found at this PS News link.
And yes, Hamish does accept readers’ suggestions to add to his “How Not To’ PR Guide.
PS time travelling
And while we’re in the company of things new, PS News – via PS-sssst! – is about to launch a new informative, interesting and intriguing addition to its attractions with a ‘PS of the PaSt’ section to revisit the newsworthy stories of the past which so many of us will be thrilled to remember – or wish to forget!
Starting next week, ‘PS of the PaSt’ will take us back 10 years to the pre-eminent PS news stories of 2011, revisiting the stories we hoped had gone away or revitalising those reports that made the past such a wonderful time to be a professional servant of the public.
Watch this space!!!!!
Live giveaway!
And finally, another reminder for our giveaway fans that while there are no winners highlighted on PS-sssst! this week, that doesn’t mean there won’t be one next week.
In fact, PS News’s queen of the giveaways, Rama Gaind has added another fantastic free DVD to her one-way prize portal this week to be presented to lucky winners in two weeks’ time.
To check out Rama’s latest gratuitous giveaway, and perhaps try your hand in giveaway-gaining, simply follow this PS News link and put your good luck through its paces.
Good luck to all who do.
Until next week…….
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