The Water Corporation has launched a new climate change and waterwise awareness campaign to mark National Water Week.
The Corporation is urging Western Australians to rethink their water use, while educating on how climate change has reduced rainfall and impacted the State’s water supply.
The campaign was launched by the Minister for Water, Dave Kelly who pointed out that the State’s climate had changed significantly since the 1970s.
“The South-West is now one of the areas on the planet most affected by climate change due to declining rainfall. On average, we have seen a reduction of over 80 per cent in the amount of rainfall runoff into our dams compared to the 1970s,” Mr Kelly said.
“Perth has just experienced its fourth driest and warmest winter on record and, with higher than average temperatures and decreasing rainfall in the South-West, we all need to continue being waterwise in the home and workplace to help conserve this precious resource.”
The Minister said that while the Water Corporation continued to secure Perth’s water supplies by adding more climate-independent sources to the mix, individuals, businesses and Governments all had a part to play in conserving the precious water resource.
He said this year National Water Week theme was Reimagining our Water Future, which invited Australians to reimagine the way they used and reused water to ensure there was enough for future generations.
“The educational campaign encourages Western Australians to make small changes to their daily water use practices and incorporates the tagline Think Climate Change, Be Waterwise Mr Kelly said.
“The first part of the campaign will run until the end of December across print, broadcast and digital media.”
