A new campaign to encourage people to correctly sort their waste and unwanted items has been launched by Waste Authority WA.
The aim of the WasteSorted campaign is to reduce the volume of waste going to landfill in the State.
Minister for the Environment, Stephen Dawson said the community were now seeing the WasteSorted campaign in traditional and social media.
“The WasteSorted campaign was announced on the launch day of the Kings Park Festival, which also acknowledges the introduction of Kings Park’s Public Place Recycling initiative,” Mr Dawson said.
“Individuals can have a very positive impact on reducing what goes into landfill. We are looking to help households think about how to sort their waste and to think about landfill as being the last resort.”
He said the WasteSorted campaign was a response to both the call from the community, and the recycling industry to provide simple, clear messages about how best to deal with household waste and what each individual could do to help improve recycling outcomes.
“The messaging is a simple way to think about alternatives to landfill and once incorporated into our daily lives, these changes will become second nature, resulting in a long-term positive impact on the environment,” Mr Dawson said.
“Most of us are engaged in doing the right thing when it comes to sorting waste and our simple actions will make a big difference,” he said.
