The State Library of South Australia (SLSA) is reintroducing itself to the community with the launch of a new brand to capture its history, as well as its future.
In a statement, the Library said the brand included a new manifesto about the SLSA, what it did, a tag line, logo (pictured) and a colour palette.
“From its earliest beginnings in 1861, the State Library has gone through many transformations, but our primary purpose has remained relatively unchanged – to gather, protect and share publications of value to the South Australian community,” the Library said.
“It is how we gather, protect and share that evolves with time,” it said.
“With this in mind, it was time to look at how we present ourselves to the South Australian community and the world beyond.”
The SLSA said the new brand manifesto, or statement, focused on storytelling as universal to the human experience.
“So to discover the many dimensions of who we are and who we will become, the State Library of South Australia tells the stories that make us,” it said.
“Our new tag line, or what is technically called brand positioning, connects our collections and community: The stories that make us.”
The Library said inspiration in the colour palette and design of the new logo were taken from books dating back to 1834 and 19th century wooden chairs, featuring decoratively carved letters SAI (South Australian Institute), in the Mortlock Wing of the Library.
“We wanted the logo to proudly reflect our origins and highlight our role as the keepers of the stories behind our collections and community,” the Library said.
