26 September 2023

SA holiday campaign to attract Kiwis

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The South Australian Tourism Commission (SATC) has launched a new campaign to attract Kiwis back to SA when the New Zealand international border reopens next month (12 April).

Chief Executive of the SATC, Rodney Harrex said the new marketing campaign, Sometimes I wonder aimed to attract Kiwis to the original and unexpected experiences on offer in South Australia.

Mr Harrex said research showed New Zealand travellers were looking for new and different travel experiences, which South Australia could deliver.

“Off the back of consistent investment in the market, consideration for a South Australian holiday is at its highest point in five years, and we’re excited to continue that momentum with the launch of this campaign which specifically targets Kiwis and works with our NZ trade partners,” Mr Harrex said.

He said the campaign would roll out across three phases and feature unique and curious experiences found across the State, all while promoting how easy and accessible it was to discover.

“From swimming with giant cuttlefish, to shimmering pink lakes and gardens that grow underground, in South Australia we reward curious hearts – the more you search, the more you will unearth,” he said.

“With over 200 cellar doors to try, a labyrinth of hidden bars and city laneways to get lost in, and wildlife just waiting to make your acquaintance – Kiwis are invited to reward their wonder in South Australia.”

Mr Harrex said Air New Zealand would re-commence non-stop services between Auckland and Adelaide from 6 July.

SATC’s Sometimes I wonder campaign can be viewed on YouTube at this PS News link.

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