Wildlife ambassador Robert Irwin has been selected to spearhead the next phase of Queensland’s domestic tourism campaign.
Announced by Premier Annastacia Palaszczuk, the new social media campaign has been launched to counter the impact bushfires, floods and coronavirus have had on the State’s tourism sector.
“When times get tough, Queenslanders stand together,” Ms Palaszczuk said.
“We’ve done it through fires and floods, now the coronavirus,” she said.
“We need to do all we can to help our critical tourism industry through these tough times.”
The Premier said Queensland needed to tell Australians it remained open for business.
She said Robert Irwin was globally recognisable and a great ambassador for the State.
Minister for Tourism Industry Development, Kate Jones said the campaign was aimed at placing Queensland front-of-mind for millions of Australians looking for a holiday.
“The Irwins are icons, particularly in the US,” Ms Jones said.
“To have Robert backing in this campaign is invaluable.”
She said Robert filmed segments for the new video with Queensland tourism operators.
The video can be accessed at this PS News link.