The Sydney Opera House has launched a new campaign to attract visitors by evoking a sense of childlike wonder at the excitement families can experience visiting the world-famous arts centre.
The campaign, Where Inspiration Lives, follows a young girl’s imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother.
Under the magical glow of a flashlight, they’re both transported to the Opera House where together they explore beneath the sails of Australia’s most famous building.
Along the way, the pair comes face-to-face with much-loved children’s characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids’ programs past, present, and future.
The video was developed to promote the Opera House’s Children, Families and Creative Learning program, which aims to inspire young people of all ages and backgrounds in the arts.
Director of Programing at the Sydney Opera House, Fiona Winning (pictured) said that thanks to a new partnership with theatre advertising company Val Morgan, the video would reach 12 million Australians through the company’s cinema and outdoor advertising networks.
Managing Director of Val Morgan, Guy Burbidge said the organisation was pleased to be partnering with one of the most iconic venues in Australia — “a brand synonymous with culture, passion and memorable experiences”.
