A new ‘Life Experience’ campaign has been created to encourage Western Australians to develop the skills and confidence they need to successfully participate in the workforce.
Announced by the Minister for Education and Training, the campaign highlights the value of life skills and experience in the workplace while promoting the training, career and employment support that is available through WA’s Jobs and Skills Centres.
The Minister, Sue Ellery said the targeted campaign would increase participation among people from groups under-represented in the WA workforce as part of the Government’s commitment to work with industry to address the State’s skilled worker needs.
Ms Ellery said the ‘Life Experience’ campaign was part of a series of post-Skills Summit initiatives announced by the Government in August 2021 to attract and retain skilled workers in WA.
She said the campaign hoped to attract participation in vocational education and training and the WA workforce by women, mature age workers and retirees re-entering the workforce, youth at risk, Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds and people with disability.
“The ‘Life Experience’ campaign highlights the value of life skills and experience in the workplace for people from groups who are under-represented in the workforce to connect with training and employment,” Ms Ellery said.
“The campaign is also part of our work with WA industry to address their skilled worker needs by getting even more local people into local jobs,” she said.
“Workplace diversity has shown to have extremely positive impacts on workplace productivity and innovation, and through this campaign we’re also encouraging employers to consider these benefits.”
She said the campaign highlighted the value of life skills and experience in the workplace while promoting the training, career and employment support that is available through WA’s Jobs and Skills Centres.
The campaign targets participation in vocational education and training and the WA workforce by women, mature age workers and retirees re-entering the workforce, youth at risk, Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds and people with disability.
The campaign aligns with the WA Jobs Plan and it aims to open up training opportunities and create more jobs for all Western Australians.
All Western Australians are encouraged to contact their nearest Jobs and Skills Centre, which is a one-stop-shop for free, friendly and professional career, training and employment advice.
More information about the program can be accessed on the jobs and skills website at this PS News link.
