26 September 2023

New campaign has parents teaching kids

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The Department of Education has welcomed the launch of the new ‘Words Grow Minds’ campaign aimed at informing parents how to support the development of their children in the first 3 years.

The first initiative of its type to be released by South Australia’s Early Years Taskforce, the campaign uses song, bright visuals and simple messages to go straight to the heart of how parents and carers can help babies and young children thrive.

The Taskforce includes SA Government and non-Government services from the education and early childhood sector, in particular those who work directly with young children and their families.

It recognises that while all parents and carers want the best for their children, sometimes it’s hard to know what they can do to help.

“It’s as simple as talking, reading, playing and singing together from birth.” the Task Force said.

It said families can access resources and tips on the Words Grow Minds website which is specifically designed for them to help support their child’s growth through their time, attention and imagination.

“According to data from the Australian Early Development Census (AEDC), nearly a quarter of South Australian children are starting school developmentally vulnerable,” the Taskforce said.

“Words Grow Minds is a great start to build deeper community awareness around the critical importance and lifelong impact of quality interactions with children in the early formative years,” it said.

More information about the ‘Words Grow Minds’ campaign, including how to put it to work, can be accessed at this PS News link.

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