The Australian Federal Police (AFP) have linked forces with the National Missing Persons Coordination Centre (NMPCC) to arrange for the faces of missing people to be displayed once again on milk bottles in the ACT.
Assistant Police Commissioner with the AFP, Lesa Gale said the campaign, which began this week, would run for four weeks in an effort to solve the mystery of some people’s disappearance and raise awareness of the issue of missing people.
“The faces of these long-term missing persons are being shared in the hope that someone has information that can lead to their discovery,” Assistant Commissioner Gale said.
“This campaign also aims to catch the attention of everyday people in the community who may not be aware of the role they can play in helping find these missing people,” she said.
“In 2020, the campaign is being expanded to include the profiles of 16 missing persons from around the country.”
Assistant Commissioner Gale said the milk bottle campaign would be complemented by a national social media campaign to raise wider awareness of this issue.
She said the inclusion of missing people from areas outside the Canberra region was intended to highlight what was a national issue, and the AFP’s focus on delivering a national coordinated response.
“One person featured in last year’s Canberra Milk campaign was located,” she said.
“It is initiatives like these that remind people that missing persons are real people, and this is something that needs to be spoken about more.”
Assistant Commissioner Gale said the AFP wanted people in the community to stop and think about not only the featured profiles, but also the profiles of many other long-term missing people across Australia.