Melbourne Water has beaten out global competition to bring home gold at the Better Futures GOV Design Awards, held in New York earlier this week.
Hobsons Bay Main (HBM) Communications and Engagement Lead at Melbourne Water, Julia Crellin said the GOV Design Awards 2023 celebrated the courage of commissioners and creators of design projects within the Government, community, and public sectors.
Ms Crellin said Melbourne Water was awarded gold for its HBM Sewer Upgrade in the Marketing – Print Award category.
She said the project’s creative hoarding formed a colourful and engaging communications platform to connect and educate curious minds on how the new sewer pipeline would transfer 30 per cent of Melbourne’s wastewater to the Western Treatment Plant.
Ms Crellin said the hoarding (pictured) also highlighted the pipeline’s history and the technology behind the project through a playful and fun journey of discovery.
“Winning Gold at the Better Future Gov Design Awards in the Marketing – Print category is a testament to the collaboration and dedication of the entire project team, including especially GrowCreative, who helped us to bring our vision to life,” Ms Crellin said.
“The colourful elements of the hoarding were specifically designed to capture the curious minds of the children and families visiting Museums Victoria’s Scienceworks in Spotswood,” she said.
“It is an interactive journey of discovery, bringing the project to life with poo-like characters on holiday and a hungry Tunnel Boring Machine spouting educational facts about the sewer history and the need for the project.”
Ms Crellin said the hoarding design also featured QR codes linking visitors to Melbourne Water’s Drip Trip game to learn more about the project.
The successful HBM Sewer Upgrade team included Samantha Olsen, Jodie Kinnersley, Campbell Rooney, Angela Siderakis and Jacqueline Novoselac from Melbourne Water alongside Rebecca Smith at John Holland, Jonathan Shearer at Scienceworks, Glen Rowbottom at GrowCreative and Shan Reed at Industry Media.