Reviewed by Rama Gaind.
By Gabrielle Dolan, Wiley, $29.95.
Brand storytelling. Think about it. The use of stories in business has gained credibility and popularity. More and more organisations are implementing storytelling, but are they doing it correctly.
Global thought leader on business storytelling and real communication, Gabrielle Dolan says if you look closely at a vast majority of company websites, you’ll actually notice there is no story there at all.
“It’s usually just a bunch of facts, stats and dates, or it’s filled with so much verbiage that does nothing but demonstrate an addiction to corporate jargon. A growing number of businesses are attempting to implement storytelling, but they’re not doing it very well and are missing out on valuable opportunities to connect and engage employees and customers.”
People realise the power of sharing stories in business as a relevant, credible and effective way to connect with customers and engage employees. Of course, there are stories that have been communicated and have created a “heady mix of magnetism and attraction. We can’t help but be drawn to them. They connect with us. They engage us, like never before.”
In a world of inauthentic brands, Magnetic Stories gives you the insight if you want your brand to be relatable, believable and to create an imprint that is long term. You need to take control as high stakes are involved.
Learn about the impact that trends can have on a brand, and how to navigate these trends by generating and sharing magnetic stories that authentically engage employees, connect with customers and create brand loyalty.
Everyone loves a good story, but Gabrielle knows how to find and tell a high-quality one – and it’s magnetic!
