Reviewed by Rama Gaind.
By Bernadette Schwerdt, Wiley, $29.95
With this book, you can now develop the entrepreneurial mindset needed to turn your passion, hobby or expertise – into a successful online business.
It is described as the ultimate guide to launching and growing an online business.
Schwerdt uses case studies of how Australia’s most successful disruptors have done it, to reveal the underlying patterns common to all successful online businesses: what they did right, what they did wrong, what they would do differently and the shortcuts to building an online business that only the successful know.
This best-selling author and digital marketing specialist uses a simple approach to uncover the inside tips and tricks that Australia’s most successful online entrepreneurs use to build their multi-million-dollar businesses.
These innovators, mavericks, the risk-takers are doing it their way because they believe in themselves.
Bernadette has interviewed people from the online business community who “have taken risks, gone out on a limb, given up their comfortable day jobs, done something others considered ‘crazy’ and succeeded”.
She’s taken all those insights, overlaid that research with her 25 years in advertising and digital marketing and “synthetised it to create this five-part-strategy playbook – the ultimate guide, if you like – for creating a successful online business”.
So, who are the winners and losers; the answers are in your hands – and here are the solutions.
Begin to put things into perspective and get a clear sense of timelines as things are constantly changing.
“Digital disruption is not just ‘Web2.0 on steroids’. It is a fundamental restructuring of the way business operates and indeed, the very way we live…”
“If you’re looking for shortcuts to building an online business and want to stand on the shoulders and leverage the learnings of those who have gone before you, this book is it.”
