Lisa S. Kaplowitz* says workplace gender equality is often discussed as something that only benefits women when in reality its benefit to men is well documented.
Too often, narratives about men’s engagement in gender diversity, equity, and inclusion (DEI) initiatives focus nearly exclusively on the benefits for women.
For instance, efforts to compel male participation in gender DEI programs often focus on the business case (why advancing women is good for the company’s bottom line), the moral case (connecting inclusion with his sense of fairness and justice), the personal case (do it for your sister, daughter, or partner), and, of course, the well-documented benefits — professionally and personally — for the women who work with men.
Although each of these motivations to mentor, sponsor, and befriend women at work are both logical and evidence-based, together they create an erroneous impression that cross-gender collaboration at work benefits women alone.
This narrative — which paints men as entirely altruistic, selfless, even chivalrous for supporting women — is simply false.
Yes, men are important to moving the needle on gender equity, but failing to capitalise on the myriad ways that men thrive in close relationships with women, especially relationships with underrepresented women, is a monumental missed opportunity in many ways.
First, compared to unmarried men, those who are married do better on nearly every measure of health and happiness.
Married men are healthier overall, more optimistic and trusting, enjoy better cardiac health, less obesity, and far greater social connection.
They also live longer.
In fact, the research suggests that across outcome measures, marriage often is a better bargain for men than women.
Second, research by Kristina reveals that men with daughters are happier and more committed to their relationships compared to men who only have sons.
Wives perceive their husbands to be better partners at home when there is a daughter present in the household.
Parenting daughters also increases men’s support for gender equity and, when men with daughters lead organisations, their company’s corporate social responsibility rating is higher, particularly for diversity.
Third, men gain perspective, insight, and encouragement from diverse female colleagues to become better and more inclusive leaders.
At work, men with female friends accrue more information about the company and enjoy more social support, broader networks, and more career opportunities.
The social interactions men experience in close friendships with women help men to critically evaluate gender stereotypes, consider new perspectives, and reduce their own anxiety about engaging with women.
And don’t forget the power of reciprocal loyalty. Laura Adams, CEO of Rhode Island Quality Institute, told David and Brad that:
“Women don’t just receive allyship, we develop loyalty and a sense of commitment.”
Reflecting on her close friendship with ally and mentor George Vecchione, she observed:
“Because of George’s allyship, I felt aligned with him, supporting him publicly and privately if anyone took shots at him.
“He had created an ally in me. I’m not sure if that value is seen by most men.”
Finally, men who are fortunate enough to have mentoring relationships with women often report stronger gender intelligence (e.g., heightened awareness of the experiences and obstacles for women, more egalitarian attitudes, increased humility and curiosity, productive engagement in gender equity initiatives).
Close mentorships with women also accelerate reciprocal relational skills such as listening, empathy, and self-awareness.
These crucial elements of emotional intelligence help men build healthy relational skills they can transport home to enhance success as partners and parents.
It is important to note that men appear to reap these mentoring benefits regardless of whether they are the mentor or mentee.
For instance, reverse mentoring programs designed to advance more junior women by pairing them — as mentors — with senior men, often succeed in retaining and promoting more women partly because men find these relationships so professionally enlightening and personally meaningful.
Here are six strategies that organisations and individual leaders can deploy now to engage men in collaborative relationships with women.
Encourage cross-gender collaboration within women’s employee resource groups (ERGs).
Without an invitation or obvious role, women’s employee resource groups (ERGs) may not be an obvious space for men to enter on their own.
Senior male leaders should welcome the opportunity to serve as an executive sponsor for these ERGs.
Create grassroots male allies communities.
Form a male allies group that is closely aligned with the women’s ERG.
Best practices include having men and women from the other group as co-chairs, creating joint programming that serves the needs of both groups, and developing action-oriented initiatives tied to business outcomes.
Incorporate cross-gender mentoring in mentoring/sponsoring programs.
Reverse mentoring programs and peer mentoring are good strategies for enabling cross-gender mentorship.
As Brad and David discovered in their research, male mentors learned as much or more as their female mentees when the relationship was based on mutuality.
The evidence is also clear that men with female role models or mentors are more likely to empathise with their female colleagues.
Offer male executives coaching from women.
Contract with expert executive coaches and management consultants who are women and give men this opportunity to develop their gender intelligence and ally skillset.
Make collaborative gender-diverse teams the company norm.
Gender diversity enhances team collaboration, performance, innovation, and creativity.
Establishing organisational norms where all teams are gender diverse ensures a work environment that both normalises and prizes cross-gender social interactions facilitating relational skill development, perspective-taking, and empathy.
Integrate accountability and motivation for managers.
Using established business outcomes, connect performance review measures and periodic rewards to meeting or exceeding cross-gender relationships goals.
It’s time to flip the script on male engagement in gender equity initiatives by highlighting how such engagement benefits men.
In this time when gender equity is hanging in the balance, giving men the tools, they need to lead more inclusively will help men and women thrive in our organisations.
*Lisa S. Kaplowitz, MBA, is a professor of Professional Practice in the Finance and Economics Department and the executive director of the Center for Women in Business at Rutgers Business School.
This article first appeared at ellevatenetwork.com.