Victorians are being encouraged to take a holiday break in their home State as part of a new Visit Victoria campaign to back the local tourism industry.
Minister for Tourism, Martin Pakula said the Stay Close, Go Further campaign would promote the State across multiple platforms – television, print, radio, digital and social media.
“As part of the campaign, advertisements will run across the State from tonight, highlighting the creativity, culture and unique offering of Victoria and its people,” Mr Pakula said.
“The campaign showcases Victorian makers and creators in some of the regions hit hardest by the summer bushfires and global pandemic, including Gippsland and the High Country,” he said.
“Other locations, including the Great Ocean Road and the Grampians, will be featured in coming weeks.”
Mr Pakula said Visit Victoria was working with regional tourism boards across the State to help spread the message and encourage more Victorians to explore their own backyard.
“By holidaying locally, Victorians can support our State’s recovery – backing local communities, businesses and jobs,” the Minister said.
“Victoria boasts amazing produce, places and people and we want all Victorians, if they can, to get out and explore our own beautiful backyard,” he said.
Mr Pakula said the new campaign complimented the State’s Click for Vic initiative, which encouraged Victorians to buy local.
“More than 70 per cent of people surveyed by Visit Victoria said the Click for Vic campaign made them look forward to visiting regional Victoria and Melbourne once it was safe to do so,” he said.