26 September 2023

Health has shot at new vaccine campaign

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The Department of Health has launched the next phase of its COVID-19 vaccination communications campaign.

Minister for Health, Greg Hunt said the Department’s First Things First campaign kicked off a major ramp up of its vaccination program.

“The First Things First campaign will air from tonight (12 September) and encourages Australians to get vaccinated so they can start enjoying the things they are missing or to keep enjoying the things they love,” Mr Hunt said.

“The campaign has two key themes, to speak to those who have been living in areas of lockdown and are looking forward to our first tastes of freedom again, and to those who are already enjoying the things we love to get vaccinated in order to keep them without the risk of lockdowns,” he said.

“It mobilises all Australians to make the decision to get vaccinated.

“It particularly speaks to a younger age group.”

Mr Hunt said the latest research showed a continuing positive trend in attitudes to COVID-19 vaccination, with 81 per cent of people reporting that they would be, or intended to be, vaccinated.

The Minister said the campaign targeted those who were still unsure about getting vaccinated by highlighting that after vaccination they would be able to do things they enjoyed, such as being with family, attending weddings, going to concerts and travelling.

“The communications campaign also supports on-the-ground engagement with the public, including information kiosks at shopping centres and events, and community in-reach activities with CALD (culturally and linguistically diverse) and Indigenous communities,” Mr Hunt said.

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