The Department of Health is encouraging Australians to spread freedom instead of COVID-19 with the launch of the next phase in its vaccination campaign.
Announced by the Minister for Health, Greg Hunt, the Spread Freedom campaign highlights how people can be confident in experiencing more freedoms as more people across the country get vaccinated against COVID-19.
“The advertisements create a sense of encouragement and a feeling of enjoying more freedoms as Australia opens up, as Australians start to return to travelling overseas, birthday parties, weddings and a family Christmas,” Mr Hunt said.
“It provides a positive, hopeful tone, with a touch of humour, to motivate those who are more hesitant to get vaccinated to avoid missing out on greater freedoms,” he said.
He said the campaign would be rolled out across a range of channels, including television, radio, print, digital and social media with the campaign materials available for culturally and linguistically diverse audiences.
The Minister said the Spread Freedom campaign also included a focus on encouraging First Australians to get vaccinated against COVID-19.
He said that the For all of us focus featured a number of high profile Aboriginal and Torres Strait Islander Australians coming together to encourage their mob to get vaccinated.
“Model Samantha Harris, musician Baker Boy, chef Nornie Bero, street artist Tori-Jay Mordey and renowned didgeridoo player and vocalist William Barton all encourage further vaccination uptake and seek to combat vaccine hesitancy,” Mr Hunt said.
“The project conveys the simple message ‘For our past, for our future, for all of us. Get vaccinated for COVID-19’,” he said.
