Destination NSW has launched a new Media Centre to provide access to the latest travel and tourism news and the largest collection of content assets of any tourism body in the world.
Minister for Tourism, Stuart Ayres said media and content creators could now access more than 30,000 images, videos, B-roll, press releases, and editorial-ready content about the State.
Mr Ayres said the media played an important role in influencing travellers to visit NSW and the new website was key to fuelling story placements to motivate prospective holidaymakers.
“We want to inspire the world to visit NSW, and providing media with access to the latest information and a huge selection of easy-to-download editorial photos, videos and story ideas will create opportunities to keep our beautiful destinations and world-class visitor experiences in the spotlight,” Mr Ayres said.
Chief Executive of Destination NSW, Steve Cox said the Media Centre was developed with its primary users in mind and would deliver media professionals with access to high-quality assets via an immersive platform.
“The Destination NSW Media Centre is the ultimate digital resource for content creators,” Mr Cox said.
“Its functionality and content have been shaped by media and content professionals and importantly, to support Destination NSW initiatives to grow the NSW visitor economy, for the benefit of our industry and operators,” he said.
“Our new Media Centre is an integral part of our activity to ensure its future growth by providing media with what they need to keep producing stories about NSW at the click of a button.”
Mr Cox said key features of the Centre included access to 30,000 high quality images, video and inspirational editorial content; progressive Web App technology; instant sign-up approval; a secure, cloud-based system; and easy to use search functions.
Destination NSW’s new Media Centre can be accessed at this PS News link.
