26 September 2023

COVID vaccine campaign to reach all

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A comprehensive plan has been developed to ensure the Commonwealth’s COVID-19 vaccination public information campaign reaches culturally and linguistically diverse (CALD) communities.

Minister for Health, Greg Hunt said a major roundtable was held last week (4 February) which involved more than 50 community leaders to discuss how the vaccine rollout would be supported in CALD communities.

“A comprehensive plan, including communication activities and community engagement strategies, has been developed in partnership with multicultural specialist Agencies and, with advice from the national CALD Communities COVID-19 Health Advisory Group, to reach people from culturally and linguistically diverse backgrounds,” Mr Hunt said.

“The campaign will reach Australians through a range of channels including regular website updates, social media, health professionals and community and grass roots organisations, networks, and the media,” he said.

“It includes advertising in 32 languages across radio, print and social media, and will extend to communities that are harder to reach through traditional channels.”

Mr Hunt said messages would target specific multicultural groups to ensure everyone in Australia had a full understanding of the vaccination program.

“Many people working in sectors such as aged care will be in the first groups to be vaccinated and are from CALD communities, and it is critical that they receive translated information that is culturally appropriate,” the Minister said.

“Translated resources have been developed for multicultural communities, including radio and print editorials, a video development guide for community leaders to film their own videos, in-language web content, social media posts, posters, and newsletter articles,” he said.

Mr Hunt said the Department of Health’s vaccine hub also had a translation button for 63 languages available on its website and on mobile devices.

The Department’s vaccine hub can be accessed at this PS News link.

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