26 September 2023

Community invited to help grow tourism strategy

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Canberrans are being invited to help reinvigorate, rebuild and help grow the ACT’s visitor economy with VisitCanberra developing a long-term tourism strategy.

Calling for input on its 2030 Tourism Strategy Discussion Paper, VisitCanberra said the Paper was designed to stimulate conversation about the city’s path towards 2030, “where we want to be as a tourism destination and how the collective efforts of industry and Government can help us get there.”

Welcoming the Discussion Paper, Chief Minister Andrew Barr said the visitor economy would be a critical enabler of the ACT’s broader economic recovery and growth following the pandemic, and would contribute to the Territory’s target of 250,000 local jobs by 2025.

“While COVID-19 has had a crippling effect on our tourism industry and the broader business sector over the past two years, there are more positive signs on the horizon,” Mr Barr said.

“With that in mind, now is the time to define how we want Canberra to be positioned as a global destination in the years ahead — and to identify how we can collectively achieve our shared ambitions,” he said.

“To enable this, the ACT Government is leading the development of the next long-term tourism strategy for the Canberra region that looks ahead to 2030.”

Mr Barr said the Discussion Paper proposed questions to facilitate and guide focused engagement from the Canberra community.

VisitCanberra said people could share their feedback, comments and suggestions by providing a written submission before 2 September.

VisitCanberra’s 17-page Discussion Paper can be accessed at this PS News link.

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