By Rama Gaind.
Capturing the world’s imagination, a new global campaign Come and Say G’day was launched last week to remind travellers ― both international and domestic ― about why There’s Nothing Like Australia.
This is the next instalment of Tourism Australia’s campaign to support a rebuild of the Australian tourism industry. As travel has been restricted for the last two years, Come and Say G’day is a joyful, creative and unmistakably Australian invitation to the world. The campaign is running across Tourism Australia’s 15 key international markets and aims to support the tourism industry’s recovery by driving demand for travel to Australia.
The multi-channel campaign has introduced the world to two lovable CGI animated characters: Ruby, a souvenir kangaroo, voiced by Australian actor Rose Byrne, and Louie, a toy unicorn, representing international visitors, voiced by actor Will Arnett.
Another highlight is the music featured in the TVC which is a re-interpretation of the classic Australian anthem Down Under by up-and-coming band King Stingray, who sing in both English and Yolŋu Matha ― an Indigenous language from North East Arnhem Land, Northern Territory.
Come and Say G’day will stand out on the global stage, according to the Minister for Trade and Tourism, Senator Don Farrell.
“This global tourism campaign is a critical step to rebuilding our visitor economy and supporting our tourism industry, which has been through the most challenging period in recent years.”
“Come and Say G’day is an iconic Australian welcome, and the use of some of the most recognisable and stunning scenery will remind the world why Australia is the best place to take a holiday.”
Tourism Australia Managing Director, Phillipa Harrison, said after a challenging time around the world, “our uplifting and joyful campaign will stand out in what is a highly competitive international tourism market.”
“Come and Say G’day is unashamedly and unmistakably Australian through the use of a globally recognisable icon in Ruby the kangaroo who goes on an adventure across the country to show all that Australia has to offer.”
There’s so much to see and do in Australia, so why not think about one of these packages when you make your next holiday. Experience a Journey Beyond rail adventure that you’ll talk about forever, traversing Australia’s unique and spectacular centre, coast-to-coast next year.
Take your pick from a number of options. Immerse yourself in the iconic adventure of The Ghan. If your dream is to see the best of the Australian outback and immerse yourself in the heart of it with hands-on experiences, then look to The Ultimate Territory Tour 2023 for the definitive escape. It doesn’t come any better than travelling on The Ghan, exploring Uluru and Kata Tjuta, cruising Nitmiluk Gorge in Katherine and exploring Kakadu and Litchfield National Parks, all in one sensational journey through the nation’s heartland.
Another option is the Red Centre Spectacular 2023: settle into The Ghan’s gentle rhythm as you travel across the country and immerse yourself in the Northern Territory’s breathtaking natural wonders on this spectacular 11-day journey. From exploring the West MacDonnell Ranges to taking your place beside spiritual Uluru and Kata Tjuta, you’ll understand why people travel great distances to see the territory’s remarkable landscapes and icons.
Third package is The Top End Explorer 2023: combine two national parks with one legendary rail journey and connect with nature, wildlife and incredible landscapes as you traverse the country. Travel through the outback from Adelaide to Darwin on The Ghan, before continuing on to Kakadu and Litchfield National Parks for deeper exploration of the Top End’s diverse natural habitats.
Bookings for these special packages are available until 30 November 2022.
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