26 September 2023

CFA fires up fire season campaign

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The Country Fire Authority (CFA) has launched a refreshed ad campaign encouraging Victorians to prepare for the upcoming fire season.

Minister for Police and Emergency Services, Lisa Neville said the campaign, How well do you know fire?, would help people understand fire better, take responsibility for their own safety and prepare for an emergency.

Ms Neville said the campaign was confronting, because the devastation that last summer’s bushfires wreaked across the State was extremely confronting.

“The updated campaign recognises the need to acknowledge the devastating 2019-20 fires and the very real impact they have had on Victorian communities – people who have experienced fire, people who know fire,” Ms Neville said.

“Importantly, pre-campaign warnings for affected communities will also alert them that this year’s fire campaign is coming, and that many may find it confronting following the events of last year,” she said.

“From late October, the second year of the ‘How well do you know fire?’ campaign will blanket the State – running across tv, radio, print, digital, social, and outdoor media.”

Ms Neville said much of the State was still drier than normal, despite significant rainfall in recent months, and no one could afford to be complacent.

“With lengthening fire seasons and more extreme weather, the risk of bushfire and grassfire is real, and Victorians need to be well prepared, now more than ever,” she said.

“Start preparing yourself and your loved ones now,” Ms Neville said.

Further information on how to prepare for a fire can be accessed on the State’s How well do you know fire? website at this PS News link.

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