By John Rozentals.
The Banyan philosophy sees tourism as a powerful force for driving positive change.
Asian-based accommodation group Banyan Tree Holdings has launched Rooted in Sustainability, its commemorative book traversing the emotional architecture underpinning the company’s 25-year sustainability journey.
The company is named after one of the most venerated trees in Asia. Banyan trees can live for centuries, standing firmly, resilient against time and tide, a symbol of constancy in an ever-changing world.
Banyan Tree Holdings has launched its commemorative book.
Their vast canopy provides shelter for weary travellers whilst their roots are deeply entrenched in their foundation, holding true to meaningful heritage with the memories of a time gone by.
The book highlights the eventual realisation of a concept by the company’s founders, Executive Chairman Ho Kwon Ping, Senior Vice President Claire Chiang and Senior Vice President Ho Kwon Cjan.
Banyan Tree: the company is named after one of the most venerated trees in Asia.
Their single-minded ideal became intertwined with their vision for the brand, through an organic process of developing their own values and beliefs: tourism as a powerful force for driving positive change in this world.
This vision led Banyan Tree’s founders to remediate an abandoned toxic tin mine in Thailand, turning it into Asia’s first integrated resort – Laguna Phuket, with a thriving community and home to their flagship property, Banyan Tree Phuket.
Banyan Tree Holdings seeks to create long-term value for all stakeholders.
Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission.
It sowed the seed for the brand to flourish in new and exciting locations globally. Innovative design and thoughtful construction processes are in harmony with nature and infused with local culture for a deep sense of place, wherever it is planted.
Banyan Tree’s sustainability ethos serves as a steward.
For Banyan Tree’s sustainability ethos and how it serves as a steward of positive change, visit www.banyantreeglobalfoundation.com.
NOTE: Potential travellers should check the status of individual events and establishments with regard to the coronavirus outbreak.
