Creativity and technology have combined to bring a new interactive Augmented Reality (AR) experience to Melbourne’s CBD in an Australian first.
Welcoming the launch of AR. Trail, Minister for Creative Industries, Steve Dimopoulos said the collaboration between Fed Square, ACMI, NGV and Koorie Heritage Trust would see world-class artworks adorn Melbourne’s arts precinct in the city’s largest, free AR art trail.
“This immersive exhibition adds a new dimension to Melbourne’s already dynamic CBD, attracting visitors new and old to experience the city in a new light while supporting local traders and local jobs,” Mr Dimopoulos said.
“The cutting-edge art experience features 22 digital works with new commissions by celebrated Australian artists Reko Rennie, Ron Mueck and Patricia Piccinini, alongside a star-studded line-up of international artists including KAWS, Olafur Eliasson, Cao Fei, Koo Jeong A, Nina Chanel Abney and David Shrigley,” he said.
“Art lovers can download the app for free on their smartphone, and discover a menu of virtual artworks, ranging from small sculptures to architectural-sized moving images.”
Mr Dimopoulos said this was the first time AR.Trail had been in Australia, with the experience developed in partnership with London-based digital art organisation Acute Art.
He said AR. Trail was running until to 30 September at Fed Square, with visitors able to download the free Acute Art app via the Apple Store and Google Play.
Further information on AI. Trail can be found at this PS News link.
