Stories of Aboriginal cultures, resilience and communities are to be told as part of a new campaign urging all Victorians to feel pride in the State’s path to Treaty, truth and justice.
Minister for Aboriginal Affairs, Gabrielle Williams launched the campaign, Deadly & Proud, which features the stories of Traditional Owners and Aboriginal Victorians such as musician Archie Roach, actor Miranda Tapsell as well as footballers Courtney Ugle and Tony Armstrong.
“The stories cover everything from the ancient eel traps at Budj Bim to contemporary Aboriginal comic book culture and are mapped to a place where each storyteller has a unique connection to the land,” Ms Williams said.
“Deadly & Proud is about getting more Victorians to feel pride in our shared history,” she said.
“The more we share the pride of First Nations people, the stronger we will be.”
Ms Williams said Victorians could explore an interactive map, created by Aboriginal artists from organic materials found in different places across the State.
“The word ‘deadly’ to Aboriginal people means strong, amazing and awesome – and it’s been used in this campaign to describe both the storytellers and the stories they share,” the Minister said.
She said the campaign would run across television, radio and print as well as through digital and billboard advertising.
Further information about the campaign, including the interactive map, can be accessed at this PS News link.