26 September 2023

Leader By Design

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Reviewed by Rama Gaind.

By Colleen Callander, Major Street Publication, $29.95.

Former long-time CEO of Sportsgirl Colleen Callander makes a worthy point: “Leadership is about one life having an impact on another in a positive way”.

Colleen is an inspiration, with a demonstrated track record attesting to her ability to build brands, create winning cultures and shape environments. You have hit the jackpot when you’re in a position to be empowered to lead with confidence in business and in life.

Callender aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with assurance and embrace their superpowers.

She also seeks to inspire organisations to embrace a new era of leadership – one that leads with kindness, trust and authenticity and one that has more women at the helm.

Each chapter shares insights and gives tips, is thought provoking and will empower and motivate women. No matter at what stage they are in on their leadership journey in business or in life, they will feel encouraged to believe that the best is yet to come.

She shares her story from finishing school at the age of 16 to becoming an award-winning CEO, and everything in between including “how my upbringing influenced the women and leader I am today, hitting burnout, the power of kindness, how to find your superpower and how we all have the ability to become a ‘leader by design’.

She wishes she had understood the importance of self-care and self-preservation. “That is why I want to share my experiences and failures with you: because I’m passionate about helping other women recognise the signs of burnout before they reach the same dire point I did.”

We have two copies of Leader By Design to give away for Mother’s Day. You could be a winner, if you tell us the name of the clothing chain of which Colleen Callander was a CEO. Entries should be sent to [email protected] by Monday, 3 May 2021. Names of the winners will be announced in Frank Cassidy’s PS-sssst…! column on 4 May 2021.

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