26 September 2023

Whitsunday wonders to continue

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Minister for Tourism Industry Development, Kate Jones has announced the 2020 launch of stage two of the Wonders of the Whitsundays tourism campaign.

Ms Jones said this new phase of the campaign would see the region’s new brand taken to the market for the first time.

“Driving holiday bookings means supporting tourism jobs in the Whitsundays,” Ms Jones said.

“That’s why the Government has invested in this campaign in partnership with Tourism Whitsundays and local businesses to help attract more tourists to the region.”

Ms Jones said the first phase of the three-month campaign resulted in more than 2,000 holiday bookings and $3.53 million in sales to Whitsundays tourism operators.

“This campaign brought some of the region’s biggest operators together to promote the wonders of the region overall and drive benefits across the whole industry in the Whitsundays,” she said.

“Phase two will build on that momentum.”

Chief Executive of Tourism Whitsundays, Natassia Wheeler (pictured) said the campaign had been a great success.

“The collective group are all thrilled with the results this campaign has yielded,” Ms Wheeler said.

Stage one of the Wonders of the Whitsundays campaign ran in the key markets of Sydney and Melbourne, as well as across Queensland, from June to August last year.

She said it was a cooperative partnership between the Queensland Government, Tourism Whitsundays, Cruise Whitsundays, Daydream Island Resort, Hamilton Island and InterContinental Hayman Island Resort.

Stage two will see 11 local businesses join the campaign.

Tourism is worth $671 million to the Whitsundays economy — almost a quarter of the region’s gross regional product — and supports 6,300 jobs.

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