Transport for NSW (TfNSW) has launched a new campaign appealing to motorists’ logic to convince them to slow down.
Announcing the social media campaign, Minister for Metropolitan Roads, Natalie Ward said Australia’s most famous maths teacher, Eddie Woo had been recruited as the face of the campaign, “using his love of numbers to explain the potentially devastating impact of speeding”.
“Eddie Woo is a brilliant communicator and breaks down the hard facts of speeding with a simple message – the faster you go, the longer it takes to stop,” Mrs Ward said.
“His explanation of driving simulations in three short videos really demonstrate just how crucial it is to stick to the speed limit,” she said.
“In a crash between a car and pedestrian there’s a 40 per cent risk of death to the pedestrian at 40 kilometres per hour but a 90 per cent risk of death at 50 kilometres per hour.”
Mrs Ward said speeding was the biggest killer on NSW roads and TfNSW wanted everyone to get to their destination safely over the Easter break, “so please stay under the speed limit.”
Mr Woo said the simulations featured in the campaign demonstrated how even small increases in speed could have devastating results.
“You don’t need to be a mathematician to realise that an increase in speed means longer stopping times,” Mr Woo said.
“At 60 kilometres per hour, it takes more than the length of an Olympic swimming pool to come to a complete stop.
“Those few kilometres really could mean the difference between stopping safely or not stopping at all, your speed decides the outcome,” he said.
The campaign will appear on Transport for NSW’s towards zero website for another week at this PS News link.
