The Department of Tourism, Innovation and Sport’s Good to Go tourism campaign has been re-worked ahead of a roll out in Sydney and Melbourne in an ‘aggressive bid’ to lure more southerners to the State this winter.
Premier Annastacia Palaszczuk said new television advertising, featuring local musicians Busby Marou and some of the State’s best attractions, was the centrepiece of the $2 million promotional ad blitz.
Ms Palaszczuk said it was encouraging that tourism operators had already reported strong bookings from Melbourne and Sydney.
“Our new Good to Go campaign tells those in NSW and Victoria who are still longing for a holiday – we want all of you up here,” Ms Palaszczuk said.
“Queensland’s COVID-19 safety record is highlighted too in the advertising pitched at 8.3 million people in New South Wales and Victoria,” she said.
“There are no apologies for stressing that fact down south. It’s another big lure.”
Ms Palaszczuk said the six-week ad blitz was expected to generate much-needed income for the State’s tourism operators to off-set the loss of JobKeeper support.
“With our International Borders remaining closed, so many hard-working people, through no fault of their own are going to feel the effects when JobKeeeper ends,” the Premier said.
Minister for Tourism, Stirling Hinchliffe said the Good to Go campaign had already been proved successful, delivering $4.6 billion to the Queensland economy since its launch in June last year.
