The Department of Tourism, Innovation and Sport is renewing its call to Queenslanders to support the State’s tourism industry.
The Department said a new, $2.4 million tourism campaign was being rolled out to showcase a range of popular tourist spots.
It said the campaign featured Van Morrison’s classic hit, Days Like This, which had been re-recorded and given a distinctly Queensland feel by local musicians, Tia Gostelow and Busby Marou.
Minister for Tourism, Stirling Hinchliffe said the campaign was the first step in a long-term strategy to support the tourism industry.
“In the short term, this campaign is targeted at encouraging Queenslanders to support local tourism businesses,” Mr Hinchliffe said.
“We know the continuing restrictions due to COVID-19 are impacting our tourism industry, particularly those that protect us from the new highly-infectious Delta strain.”
He said when it was safe to ease travel restrictions, the campaign would be extended with further funding to lure other Australians and New Zealanders to experience Days Like This in Queensland.
“Millions of people around the world are now talking about Queensland after our successful Brisbane 2032 bid,” Mr Hinchliffe said.
“We will continue to capitalise on this in showcasing our great State in coming years,” he said.
“We think the Days Like This campaign will stir emotions and show Queensland is the place to be for worthy holiday memories that will last a lifetime,” Mr Hinchliffe said.
More information on the campaign can be accessed at this PS News link.
