27 September 2023

Time on: What does ‘time management’ mean to you?

Start the conversation

Laura Stack* says that while an industry may have grown up around ‘time management’ we don’t manage time – we manage ourselves!


When it comes to using modern English, E.B. White, along with his mentor, William Strunk, have influenced style, readability, and productivity for five generations.

Yet this towering literary presence admits he had trouble focusing on his productivity, in which case it’s no surprise if the rest of us do.

Indeed, the entire industry of time management has grown up around our desire to use our most limited of resources effectively, so we can accomplish as much as possible in what time we have.

Time management has become one of the more ingrained productivity toolkits of the modern worker.

Now, we all know ‘time management’ is misnamed; in truth, you manage not time, but yourself.

As a growing number of observers have begun to realise, mere ‘self-management’ isn’t enough.

What matters is rigorously managing your attention, making mindfulness your touchstone.

Scheduling something doesn’t mean you’ll do it, or, if you do, that you’ll reach your goals for the task.

That doesn’t mean you should blow off your to-do lists. They remain ideal organisers of tasks both daily and long-term.

Rather than focus on traditional time management, focus on, well, focus.

Prioritise your most important tasks.

This seems reasonable, and I’ve probably said or written it hundreds of times — and people try.

However, I’ve seen many to-do lists that grew too long (more than 10-to-12 items) or that had most of the items marked as high priority.

For example, let’s say you use the Todoist.com app, which allows you to mark your Priority 1-to-4 tasks with red, orange, blue, or white circles respectively.

That’s a great idea, but what do many people do? Mark almost everything red or orange (mostly red).

Seriously, how do you complete 12-to-16 items in an 8-to-10-hour day, when several would take you a couple hours each?

Most of the tasks would truly be blue or white tasks, which can fall off the list or move to another day anyway.

These people have forgotten the purpose of prioritising: To put the most significant tasks, including those due soonest, at the top of the list.

Stop worrying so much about how much time each task takes.

Just direct significant amounts of your attention to it until you’re done.

You’ll finish everything important, though minor things may fall off the list.

If you regularly have too much left over at the end of the day, either you’re doing it wrong or using too much detail.

Or you are not delegating enough, working on low priorities, or need to lighten the load.

Know your cognitive limitations.

Unless you’re very new to your career, you already know how much you can handle in terms of products and tasks, both with and without help.

Some people just naturally have bigger plates than other people.

Accept that, and if you don’t already know the size of yours, think back about your past productivity and extrapolate from there.

Consider the potential for information overload, too, because it short-circuits those limitations as it competes for your attention.

Even watching the news can be overwhelming if you don’t know how to compartmentalise or let it just ‘roll off’ you.

Avoid distraction.

If you have a door you can close to keep out the noise and distraction of other people, do so.

Or put up a signal that you don’t wish to be disturbed.

Maintain as steady a temperature in your workplace as you can.

Listen to music or ambient noise with noise-cancelling earphones.

Turn off your email alerts. Stay off the internet.

Do everything possible to keep from breaking the focus of your attention until you decide to come up for air.

Tap into ‘the flow’.

To some people, ‘the flow’ sounds like some new-age way to access a mysterious spiritual energy.

In this context, flow is simply a steady, continuous state of unbroken focus that continues until you’re ready to rise out of it.

At some point, you’ve probably gotten so into something that when you looked up, you realised hours had passed.

When you’re in the flow and your attention is focused on what’s most important in the moment, it’s easy to ignore distractions.

If a task is a priority, it requires blocks of your consciousness applied as deliberately and consistently as possible.

You can put that meeting or deadline on your schedule, but being organised won’t matter if you don’t focus on it enough to get it done.

* Laura Stack is a keynote speaker, author and authority on productivity and performance. She has written seven books, the latest being Doing the Right Things Right: How the Effective Executive Spends Time. She can be contacted at theproductivitypro.com.

This article first appeared on Laura’s blogsite.

Start the conversation

Be among the first to get all the Public Sector and Defence news and views that matter.

Subscribe now and receive the latest news, delivered free to your inbox.

By submitting your email address you are agreeing to Region Group's terms and conditions and privacy policy.