Tourism Australia (TA) has launched a new campaign to attract cricket lovers in India to visit Australia for next year’s international T20 World Cup.
Minister for Tourism, Senator Simon Birmingham said TA’s latest campaign was about boosting visitation to both the women’s and men’s tournaments and raising Australia’s profile as a highly sought-after tourism destination among Indian tourists.
“Australia’s hosting of these two T20 World Cup tournaments has the potential to deliver huge benefits for our tourism industry and overall economy,” Senator Birmingham said.
“Given India is our fastest growing tourism market and currently worth $1.8 billion to Australian tourism, the T20 World Cup provides an exciting opportunity for Australia to well and truly cash in.”
He said the campaign would encourage Indian cricket fans to watch a few games, but also to travel beyond the major gateways and get out into the regions to explore the tourism experiences on offer.
Minister for Sport, Senator Richard Colbeck said the campaign would celebrate the two countries’ shared love of cricket.
“Cricket is undisputedly the national sport of India and we know from our research that over a quarter of high-value Indian travellers are willing to travel to long haul destinations to attend cricket tournaments and other sporting events,” Senator Colbeck said.
“By harnessing the excitement around this significant event, we hope to encourage more Indian fans to come and cheer on their women’s and men’s teams in stadiums across Australia next year.”
