The Department of Transport and Main Roads is launching a new drink-driving campaign this month revealing the potentially deadly aim drinking and driving can create.
Minister for the Department, Mark Bailey said choosing to drink and drive put not only the person at risk, but everyone around them.
“Tragically, in the first six months of this year we lost 37 lives in Queensland from drink driving — that equates to one in every four lives lost on our roads,” Mr Bailey said.
“This is substantially higher than the previous five-year average. It’s just not good enough.”
He said the campaign would put the consequences of drink driving in every individual’s hands.
“We are taking a hard-hitting approach this year, to shock potential drink drivers out of complacency by showing serious and unforgettable consequences,” Mr Bailey said.
“The campaign features a range of consequences right on the alcohol can, with messages such as ‘lose your licence lager’ or ‘job loss bitter’ to show the devastating outcomes of drinking and driving right at the moment of consumption.”
He said ultimately, people needed to realise that that drinking and driving was absolutely never worth the risk.
General Manager of Advocacy for RACQ, Joshua Cooney welcomed the campaign.
“RACQ’s 2022 Annual Road Safety Survey revealed that more than one in 10 drivers (13.3 per cent) admitted to driving when they thought they might be over the blood alcohol limit in the last 12 months,” Mr Cooney said.
“This campaign is a great initiative to highlight the very real risks of drink driving, educate motorists and hopefully change driver behaviour to save lives on our roads.”
The campaign can be accessed at this PS News link.
