Reviewed by Rama Gaind.
By Danielle Ecuyer, Major Street Publishing, $29.95.
No one will deny that we are living in an unprecedented era with the COVID-19 lockdown, which has also seen extraordinary times for share investors.
However, Ecuyer – a share equities analyst – proudly claims the themes discussed in Shareplicity “still hold true and have proudly passed the test” forced by the pandemic.
“Good quality shares with strong balance sheets and cash flow will stand the test of time and see their way through the 2020 recession”.
“If COVID-19 has taught me one thing, it is not to become complacent when share investing. Even in the bad times, with the huge liquidity drawdowns of March 2020, the first shares to bounce were the bulk of those highlighted in Shareplicity.”
Having worked in, and advising some of the world’s largest investment companies, Ecuyer uses her expertise to point out the importance of the themes in the book instead of the forecasts, as they are predictions and subject to change regularly. As well, quality businesses can manage high risk and extreme uncertainty and find pathways for future growth.
With property prices continuing to climb, and interest on cash in the bank at all-time lows, more and more smart investors are looking at shares as an investment option, even in the bear market we’re in now.
Four decades of global share market experience is distilled into an easy-to-follow, introductory guide to investing in the share market that helps to develop the skills and the knowledge for real wealth creation through share investing. It also gives some tips on entering share markets.
Shareplicity educates and informs both new and existing investors, challenges the status quo of Australian ‘blue chips’ and provides up-to-date data and advice on dividends and 21st century investment themes.
More than a reference book, Shareplicity intertwines Danielle’s own stories of success and failure that bring share investing to ‘life’.
