Reviewed by Rama Gaind.
By Gabrielle Dolan, Wiley, $29.95.
Effective communication comes through authentic leadership because the best strategy in the world is nothing if employees and customers don’t engage with it. For those seeking to improve audience engagement – whether that’s with customers or employees – Dolan advises, “think about how you can be more authentic in your communication to create real engagement”.
Business leaders are commanding clarity and legitimacy in communication as a result of rapidly evolving workplace and disruptive technologies. Yet many decision-makers find themselves far behind the curve when it comes to understanding and meeting the evolving expectations of employees and customers.
Real Communication reveals how to guide and communicate in a way that is reliable and will help business leaders truly bond and connect with their teams, customers and co-workers. You should be able to communicate more effectively, improve employee engagement, manage organisational changes and help teams cope with change.
Businesses thrive when employees trust their leaders. You will find everything you need to implement new strategies, instill core values and cultivate engagement in Real Communication.
The founder of Jargon Free Fridays, Dolan is a global thought leader on authentic leadership and business storytelling and is a highly sought after international keynote speaker and trainer.
Crucial to the toolbox of any effective leader is communication. It’s the key to achieving buy-in, reassuring employees during difficult times and engaging people with your message.
Dolan shares her thoughts on how authentic communication can help you create real engagement.
“I understand.” It’s a short, but powerful statement and one that leaders value highly. Steering the ship often entails being the bearer of either complex, confusing or challenging messages — never an easy task.
It’s not surprising that the challenge continues about how to engage people with your message. Not only do you need to cut through all the distractions, but you also need to be clearly understood.
Dolan has three tips on how leaders can build engagement through real communication: ditch the jargon, avoid acronyms and share stories.
