Australia Post has launched a new campaign highlighting how the organisation has supported its customers as they live and change the way they send and receive parcels.
Chief Marketing Officer at Australia Post, Amber Collins said that after the challenges of COVID-19, the Delivering like never before campaign focussed on the integral and ever-changing role Australia Post played in delivering for Australia.
“Australians have all faced into a period of significant change at home and at work and Australia Post has changed too,” Ms Collins said.
“During this time, we’ve invested in what we do and how we do it so we can support the future aspirations of all Australians,” she said.
“Part of that is about embracing technology to ensure we can deliver in a changing world, making sure we deliver more sustainably and continuing to bring tangible benefits to our customers and communities.”
Ms Collins said the campaign would run until July across TV, out-of-home, online video, radio, social, digital, press and in-store.
“We’ve invested $1 billion into our network, enhancing the customer experience at our Post Offices, deploying one of Australia’s largest fleet of electric delivery vehicles and we now have over four million customers using the Australia Post app to track and manage their deliveries,” the Chief Marketing Officer said.
