Main Roads Western Australia has released a guideline book providing tourism operators with clear information about their eligibility for road signage.
The Department said the Guide, Policy and Application Guidelines: Tourist and Service Signs, made it clear that to be deemed suitable, tourism businesses would need to show they were making a significant contribution to the local tourism economy and had a strong commitment to service tourists.
Main Roads said the Guide also detailed that, in order to be approved, the signs should complement primary road navigation systems, such as printed and electronic maps, guide signs and route markers, in a user-friendly and meaningful manner.
“Simple and clear road name signing that extends to include more comprehensive guidance and directional signing where required, forms the basis of a well-managed road network,” it said.
“The inclusion of road names, clear directions and useful maps in advertising brochures, websites and promotional displays is a key step towards attracting and guiding road users to the attractions and services on offer.”
The Department said the Guide should be used by Main Roads, Local Governments and tourist and business operators to assist in determining eligibility for tourist and service signing; to guide the application and approval process; and as an important element in promotional materials.
“The aim of this document is to improve road safety by improving the quality and consistency of tourist and service signs throughout the State,” it said.
The 139-page Policy and Application Guidelines: Tourist and Service Signs can be accessed at this PS News link.
