A new media campaign encouraging Victorians to shop local from home has been launched by the State Premier, Daniel Andrews.
Mr Andrews said the campaign – ‘Click for Vic’ – would connect Victorians with local producers, creators and businesses across the State.
“Victoria is home to some of the best fresh food, wine, galleries and homewares in the world but the coronavirus pandemic has hit many small producers hard,” Mr Andrews said.
“The new website – backed by a major new campaign that will be rolled out across television, print, radio, digital and social media channels – will encourage Victorians to support these hard-working local businesses, which are vital to so many local communities,” he said.
“Even as we drive case numbers down, and as we’ve seen around the world, without a vaccine the incredibly infectious nature of coronavirus will mean it will continue to be an ever-present threat.”
Mr Andrews said it was important to keep finding new and innovative ways to connect with and support local producers and creators.
“Without a vaccine, coronavirus will mean we have to find new ways to innovate and adapt,” he said.
“But by Clicking for Vic, we can support these local businesses – all from the comfort of our own lounge rooms.
“Buying local is always the best policy, but it’s particularly important right now.
“By backing our local producers, we’re also backing the jobs and communities they support,” the Premier said.
He said some of the State’s best producers would be highlighted in the campaign, including Sallie Jones of Gippsland Jersey, Nathan Cowan of Billson’s Brewery in Beechworth and Gabrielle Moore of Sailors Grave Brewing in Orbost.
The ‘Click for Vic’ website can be accessed at this PS News link.
