The Department of Jobs, Skills, Industry and Regions has launched a 10-year plan to grow Victoria’s tourism industry and create jobs.
Welcoming the Experience Victoria 2033 strategic plan, Minister for Tourism, Sport and Major Events, Steve Dimopoulos said the plan centred around five key pillars, First Peoples-led experiences; Wellness; Arts and Culture; Nature; and Food and Drink.
“Experience Victoria 2033 is a roadmap to help Government, businesses and leaders of Victoria’s tourism sector plan for growth – and help tourism investors buy into our booming visitor economy,” Mr Dimopoulos said.
“If you’re a part of Victoria’s tourism sector, think of the Experience Victoria 2033 as a blueprint for how Government and the tourism sector can work together to maximise the benefits of emerging trends and the Commonwealth Games,” he said.
“The thinking behind the Experience Victoria 2033 is simple.
“We want to identify potential opportunities, then turn those opportunities into realities that create great experiences for visitors and great jobs for locals.”
Mr Dimopoulos said the plan would provide certainty for businesses and investors within the industry, encourage new and innovative tourism products and engage with local communities.
He said building a highly skilled local workforce was also a major focus of the plan.
“Thousands of Victorians rely on tourism for their jobs and we know how critical the sector is to the State’s economy,” the Minister said.
“Victoria is one of the best places in the world to visit – from natural wonders, to the biggest events in the world or iconic food and wine experiences – and we’re setting up our tourism industry to continue to thrive for years to come.”
The Department’s 38-page plan can be accessed at this PS News link.
