Lydia Belanger* says if you’re the only woman at the table in a meeting, it is all the more important that you participate and show your stuff.
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In meetings where both men and women are present, women speak 25 per cent less than men on average, a study published in the American Political Science Review found.
The fact that women generally are outnumbered among their professional peers may explain their relative silence.
Being part of a minority group can make you feel like an outsider — even more so if your male colleagues are older or more senior than you.
This phenomenon affects women in all professions.
Some people have turned to tech in an attempt to help women find their voices.
A team of developers participating in last year’s BBC 100 Women Challenge created a voice recognition app, which they named All.ai (“ally”), to measure women’s participation in meetings.
It generated breakdowns, including what percentage of the comments a user contributed and in what tone of voice.
Meetings are a major opportunity for women to get noticed, says Jill Flynn, a founding partner of Flynn Heath Holt Leadership, which is focused on developing women leaders.
This doesn’t mean women have to prove themselves as the smartest person in the room or on a conference call, but your minority presence is going to make you more noticeable, and, frankly, judged harder by some.
“So it’s your chance to shine, so to speak,” Flynn says.
Flynn offers a range of tips for women who want to connect and gain insider status in male-dominated work settings.
- Remember the ‘meeting before the meeting’
Do your homework, first of all, Flynn advises.
“Treat the meeting as if you’re visiting a foreign country,” and gather as much background information as you can.
What is the purpose of the meeting?
Does the agenda include a decision to be made?
If you already know someone else who’s slated to attend, chat with them about what you might expect before you go in.
Get a sense, if you can, of the style of the meeting’s leader.
Finally, even if it’s a routine meeting you attend often, don’t write it off, Flynn says.
Think about how others interact in those meetings, and prepare questions or comments accordingly.
- Gear up for some small talk
Get to the meeting early, whenever possible, and set aside some time to chat with others before it starts.
Introduce yourself, and maybe someone will introduce you to others.
This will help you figure out the tone for the meeting and break the ice.
If you’re worried that you have nothing in common with a man 20 years your senior, Flynn insists otherwise.
Start by asking questions like, “Have you been on this committee before?”
Or mention an employer you used to work for.
You might find the person you’re chatting with knows someone who used to work there, or that they did themselves.
Be informal, she says, because that’s how men tend to form relationships.
- Show you’re paying attention
Beyond what you do or do not say in a meeting, your nonverbal body language speaks volumes.
Nod, smile and make eye contact with the person who’s speaking.
This means, Flynn says, that you shouldn’t take notes.
If you need to jot down something to remember for later, that’s fine, but if you’re writing down everything, others will more likely view you as an executive assistant or a junior member of the team.
“Women always, when we say this, argue with us,” Flynn says of the advice she and her partners frequently give discouraging note-taking.
“But multitasking means that you’re disengaged. It’s a signal.”
Avoid looking at your phone or using your laptop, too.
- Contribute beyond your expertise
Sometimes, “the only time a woman talks in a meeting is if it is on her topic,” Flynn explains.
“But that’s not really what leaders do. Leaders have a broad view of the organisation.”
If you’re in the marketing department, for example, don’t just talk about marketing.
Ask questions or make suggestions for other departments or the organisation at large.
- Assert yourself
Use active, authoritative language and don’t qualify or downplay the things you say.
Using what Flynn and her partners call “muscular language” will get your point across confidently and concisely.
Instead of starting a sentence with “How about …” use a phrase like “I strongly suggest …”.
To show agreement, say, “I agree completely, because,” and provide elaboration that shows you know your stuff.
Cut out “maybe” and “what if” and be direct.
Another aspect of being assertive, Flynn says, is making sure your credentials get mentioned, if those you’re meeting with don’t know your background.
If you’re worried about sounding arrogant or awkward, try to find a way to weave in the information organically.
For example, Flynn says, you don’t have to say, “I have a Ph.D.”
Find an anecdote that makes sense to share in the context of the conversation, like, “While I was working on my doctorate …”.
- Know that it’s not over when the meeting’s over
When the meeting ends, linger if you can, Flynn suggests.
Don’t book your calendar back to back so you have to dart off right away, and don’t think of any post-meeting conversations as a waste of time.
“Stay after, because now, you’ve had this meeting, this common experience, and you’ve got more to talk to these people about,” Flynn says.
You can connect with people about things you’d like their guidance on or that you’d like to chat more about.
Or, you can let someone know that something they said during the meeting interested you, and explain why.
“You can come into the meeting as an outsider,” Flynn says.
“Don’t walk out as an outsider.”
* Lydia Belanger is Associate Editor at Entrepreneur in New York. She tweets at @LydiaBelanger.
This article first appeared at www.entrepreneur.com.
