Reviewed by Rama Gaind.
By Alistair Gordon & Dominic Johnson, Expertship Press, $49.00.
Master Expert is your guide to every business skill you need to succeed. The authors say, the journey to “Expertship Mastery is long but ultimately rewarding and life changing”.
Alistair Gordon and Dominic Johnson, have been coaching developers, scientists, lawyers, engineers, policy writers, economists, medical researchers and other technical specialists for close to 10 years now, and this book distils everything they’ve learned.
It’s a new comprehensive career planner and training guide for individual contributors and technical specialists. The 729 pages of tools, checklists, models and ideas aim to resolve every business challenge you face in a complex role.
The authors use the word Expertship, which may feel unfamiliar. It’s defined as the insightful application of expertise, leading to optimal outcomes. It is a new word, aligned with, but quite different from leadership.
“Working globally, we have developed an Expertship model – a clearly defined description of the Expertship capabilities that experts need to master.” Using this model as a foundation, “we have also developed a series of personal growth activities that enable the experts we work with to achieve their full potential. This means becoming Master Experts”.
Written for technical subject matter experts who want to make a much greater impact, this book has one simple objective: to help every expert be the best possible expert they can be and assist them on the road to ‘Expert Mastery’.
This book is for you if you are an expert who: wants to reduce or eliminate low-level work and operate at a more strategic, value-adding level; wants to be more influential in their organisation and beyond, and wants to be involved in initiatives that can make a difference.
The authors say: “hone your skills, sharpen your thinking, and add the extra value.
Only mastery of both technical and enterprise skills leads to becoming a Master Expert”.
