26 September 2023

Made to Thrive

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Reviewed by Rama Gaind.

By Brad Giles, Evolution Partners, $29.95.

The sub-title says it all: The Five Roles to Evolve Beyond Your Leadership Comfort Zone. While the book begins with a simple question about the difference between a good CEO and a great CEO, every leader’s problem remains how to be effective.

As strategic planner and leadership coach Giles points out, the question you should be asking is, “How can I make my potential count for the most in this world of effort?” It should be for the “sake of usefulness in the world. For the sake of helping those you love. For the sake of benefitting society”.

Made to Thrive will help you to become more effectual and make your potential count for more. What is the tangible difference between a good leader and a great one?

Giles points out: “A truly great HR leader looks to have an enduring, positive impact not only on the immediate economics, but also the people, the employees, customers and suppliers, as well as the long-term growth and stability of the business”.

“If we look to distil what a great leader does and can do each and every week to provide both short- and long-term value, there’s five key roles that great leaders perform as well as the subsequent results the execution of those roles create.”

There is accountability for all employees and suppliers, the CEO performs a strategic role as an ambassador, a positive culture unites the team and attracts the right people, the company’s strategy delivers a unique and valuable position in the marketplace which is different to competitors and key risks to the business are reduced through succession planning.

With more than 20 years’ experience as a ‘serial entrepreneur’, Giles provides a detailed step-by-step process for leaders to identify their key opportunities, evolve beyond their leadership comfort zone and implement tools to achieve enduring greatness as a leader. Made to Thrive is an uncomplicated, realistic and an authoritative guide on how to be a great leader.

Tell us the number of key roles performed by great leaders? If your answer is correct, then you could win one of two copies of Made to Thrive. Entries should be sent to [email protected] by Monday, 6 July 2020. Names of the winners will be announced in Frank Cassidy’s PS-sssst…! column on 7 July 2020.

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