27 September 2023

Email etiquette: Things to check before pressing ‘send’

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Travis Bradberry* outlines some common mistakes in emails that can make the recipient feel you are indifferent, curt, or just plain rude.


Even the most likeable and well-mannered among us can still look like jerks in an email.

Writing an email that comes across just like you do in person is a fine art.

During a conversation you adjust your tone, facial expression, gestures and posture in order to fit the mood of what you’re conveying.

You do this because people tend to be much more responsive to how you say things than to what you actually say.

Email strips a conversation bare.

It’s efficient, but it turns otherwise easy interactions into messy misinterpretations.

Without facial expressions and body posture to guide your message, people look at each word you type as an indicator of tone and mood.

Most of the mistakes people make in their emails are completely avoidable.

The following list digs into these subtle mistakes and hidden blunders.

The Compulsive CC And Reply All: CCing people all the time is one of the most annoying things you can do via email.

Even worse is the excessive ‘reply all’.

If someone sends an email to you and a bunch of other people, do you really think every recipient needs to get another email from you saying thanks?

It sends people climbing up a wall.

The trick for knowing when to CC someone is to treat your email as if it’s an in-person meeting.

The question then becomes this: “Would it be necessary or helpful to have this person come to the meeting?”

If the answer is no, then don’t waste his or her time with an email.

As for reply all, just don’t do it.

Even if someone else in the thread replies all, you’re still annoying everyone to death when you join the fray.

If you have something to say, it’s better to send this directly (and privately) to the original sender.

Let them decide if the group should know about it too.

The Way-Too-Brief: All too often, the cause of email conflict is an imbalance between the effort in the initial email and the effort in the response.

When someone types up a detailed paragraph outlining important issues, they expect you to respond carefully.

Sending back ‘Got it’ or ‘Noted’ just doesn’t do the trick.

Without knowledge of your intent and tone, brief responses come across as apathetic and even sarcastic to the receiver.

The best way to avoid being misinterpreted in a brief response is to share your intent.

Even responding with: “I’m a little busy but should be able to read it later this week”, comes across much better than ‘Got it’, which can be interpreted as indifference.

The ‘URGENT’ Subject Line: Subject lines that say ‘URGENT’ or ‘ASAP’ show complete disregard for the recipient.

If your email is that urgent, pick up the phone and give the person a call.

Even in the rare instance when an email actually is urgent, labelling it as such in the subject line is unnecessary and sets a strong, negative tone.

The key to avoiding ‘URGENT’ subject lines is twofold.

First, if the issue is best dealt with in any form other than email, then that’s how you should be dealing with it.

Second, if this is not the case, then the issue lies in your ability to create a strong subject line.

After all, people check their email frequently, so as long as your subject line catches their eye, it will get the job done.

The Debbie Downer: Sending emails that consistently tell people what they do wrong and what they shouldn’t be doing really takes a toll.

Even if you are trying to offer constructive criticism, you need to avoid negativity in your emails at all costs.

Since people are unable to hear your tone directly, they read into the connotations of words and create a tone in their head as they go along.

Negatives become especially negative in email form.

Whenever you find yourself using negative words like ‘don’t’, ‘can’t’, or ‘won’t’, turn them into positives.

For example, instead of saying: “You can’t complete reports like this in the future,” say: “Next time you complete a report, please…”

When you must deliver negative feedback, don’t do it in an email. Just hop on the telephone or walk down the hall.

The Robot: It’s easy to think of email as a way to get something done quickly, but when you do this to the extreme, you come across as inhuman.

You wouldn’t walk into someone’s office and hand them a report to do without acknowledging them somehow.

Jumping straight into the nitty-gritty might seem like the most effective thing to do, but it leaves a lasting negative impression.

Just take an extra second to greet the person you’re writing to.

You don’t have to ask your recipient about his or her weekend, just a simple acknowledgment of the individual as a human being is all it takes.

This keeps the tone much more respectful than it would be if you were to simply send assignments.

The trickiest thing about emailing is making certain that people perceive your message the way you intend them to.

You must be socially aware to pull this off.

Be willing to take the time to consider how things look from your recipient’s perspective before you hit ‘send’.

Which of these email sins are your biggest pet peeves?

Which ones are you guilty of?

*Travis Bradberry is the co-founder of TalentSmart, a provider of emotional intelligence tests, training, and certification. He can be contacted at TalentSmart.com.

This article first appeared on the TalentSmart website.

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