Six of Sydney’s iconic cultural institutions have teamed up to launch an advertising campaign encouraging people to ‘find themselves’.
Director of Public Engagement at the Art Gallery of NSW, Miranda Carroll said the Find Yourself campaign would be the first time the Art Gallery of New South Wales, Australian Museum, Museum of Contemporary Art Australia, Powerhouse Museum, State Library of New South Wales, and Sydney Living Museums had teamed up.
“Find Yourself encourages Sydneysiders and tourists to again explore the city’s art galleries, museums, libraries and historic sites to discover immersive, reflective and surprising experiences,” Ms Carroll said.
“The new campaign is an exciting first for the institutions, which are rebounding after temporary closures in 2021 and are united in their aim to inspire audiences to get out and rediscover the extraordinary cultural experiences Sydney has to offer,” she said.
“Elegantly shot on a FPV drone during lockdown at 60kmh, each vignette in the one minute advertisement brings you up close and personal with world-renowned collections and exhibitions, including stunning artworks at the Museum of Contemporary Art Australia and the Art Gallery of NSW, as well as 66 million year-old dinosaur fossil skeletons from the Mesozoic era at the Australian Museum.”
Ms Carroll said the video also featured the Hyde Park Barracks, the reading room at the State Library and the unique Microcars exhibition at the Powerhouse.
The Find Yourself campaign video can be accessed at this PS News link.
