J.T. O’Donnell* has advice for people who feel they aren’t effectively presenting their professional selves online.
Being a leader isn’t for the faint of heart.
This was more obvious than ever during the past year. We learned quickly that in times of uncertainty, employees look up to their leaders for guidance.
Things may be slowly returning to normal, but there is still a lot of uncertainty when it comes to the future of work.
I think these conditions present a unique opportunity for executives.
All eyes are on you, and right now, and especially in this age of social distancing, the best way to communicate with your employees and professional network, is online.
That’s why it is more important now than ever for executives to effectively present their professional selves online.
For some this is brand new territory, as focusing on their online presence was never very high on their agenda — others are naturals and do it well.
The good news is that there are some very small steps that can be taken to elevate your online presence, and once you get started, it only gets easier.
Focus on realistic optimism
As I previously mentioned, people are looking for leaders right now.
The tone of the messages you want to convey is important, so why not focus on optimism.
Share your ideas, and outline where future opportunities will lie.
This is a great way to get a dialog going with your co-workers and professional network.
This also shows you are forward-thinking. As a forward thinker, you’ll find that more people turn to you for insight, and really start to rely on your opinion.
Share your experiences of triumph in tough situations
Now, more than ever, we all need to hear stories about wins.
These stories of triumph serve as an inspiration to many, including those who may be going through their lowest points professionally as a result of COVID-19.
Even little wins can be explained in a storytelling format that helps others figure out how to adapt and do the same.
Not only do these stories help others, but sharing your experiences and accomplishments helps you build your authority as an executive.
More and more people will turn to you as someone who could guide them through times of uncertainty.
Put others on a pedestal
Point out and compliment fellow leaders that are doing smart, innovative, positive things right now.
When you articulate what makes them great, you show you know how to do it, too.
In addition, this is a great way to build your professional network by connecting with these leaders, and even opens the door for future dialogue and collaborations.
When multiple leaders come together to share their experiences, everyone benefits.
It’s also a good idea to point out and celebrate the accomplishments of your employees.
Great leaders make those around them better, and this is a good way to show how you’re making employees better.
I urge you to take these tips seriously.
Executives who put the time and effort into their online presence built strong reputations within their industries, and with employees.
*J.T. O’Donnell has more than 19 years of experience in the development, and implementation of professional recruiting, job search, and career development tools and resources. She can be contacted at workitdaily.com.
This article first appeared on J.T.’s blogsite.
